Creative use of typeface in picture books

“Images cannot – and must not- be looked at in isolation from the surrounding text” (Moebius)

Words and pcurl upictures compliment each other to create the story, but the words themselves can create further meaning to the story by the use of creative typeface.

Typeface can indicate the playfulness or the seriousness of a book.  The text in this book shows that the book is suitable for young children, and the position of the words, as if the character is shouting them out adds another playful layer to the narrative.

Different colour fonts can complement the images:

Coloured font










Each envelope in The Jolly Postman is written an a way that harmonizes with the story and the characters. Jolly postman

Different typefaces are used for different voices. 

Each character in this book has their own typeface to represent their own voice.  This is a great technique when there is a dialogue between two or more people.  The different types in this books not only compliment the pictures, but they become an integral part of the artwork.

Clarice Bean
Voices in the park by Anthony Browne is a superb example of using different typefaces to represent different characters. (See picture below)
For voice one Browne uses sensible typeface, and a sensible picture for a sensible lady.  For voice two the text is bolder, darker and almost gloomy, like the  picture, to match the personality of the unemployed man feeling low about his situation.  Voice three is a quiet little boy, and the typeface used here is fine, almost fragile.  Finally, voice four is a happy little girl.  Her text is bright and playful.  The picture is quirky and bold.Voices in the park